For decades, the Hamptons has been known as a premier summer getaway, particularly for wealthy New Yorkers who would escape the city for their East End summer homes. But the Covid-19 pandemic upended many of the social and economic dynamics of the Hamptons, changing the way that people think about this once-exclusive community.
To be clear, the Hamptons is still a favorite retreat for the wealthy, home to many celebrities and prominent figures. But following the pandemic, it has become a more diverse destination for people of different economic backgrounds who want to experience the area’s pristine beaches, quaint communities and cultural activity.
At Jackrabbit Limo, we witnessed this shift first-hand, giving us unique insight into how the pandemic reshaped the dynamic here.
While the economic conditions fueled the initial real estate boom, New Yorkers were also changing their perspective about Long Island in general. City residents who previously preferred to live within the five boroughs were suddenly finding Long Island to be more desirable for its lower cost of living and overall better quality of life.
Younger and more diverse groups moved to the island, including communities in the Hamptons and the North Fork. According to the New York Times, “From April 2010 to April 2021, the population of the town of East Hampton, which includes the hamlet of Montauk, climbed from 21,457 to 28,385, a 32 percent increase. In Southampton, the population rose about 22 percent, from 56,790 to 69,036, in the same time frame.”